everyman
Voters warmed to the candidate's wife and hailed her as an "everywoman".
The story is about an Everywoman who works at a supermarket and is raising her teenage daughter alone.
The store's target customer is everywoman.
The library is collecting the oral histories of the everyman and everywoman in military service.
The actress has great box office appeal with her everywoman persona.

SMART Vocabulary: related words and phrases

Ordinary people
banausic
civil ceremony
commonalty
community
demotic
grassroots
Joe Public
John Doe
John Q. Public
man/woman of the peopleidiom
mass market
omnibus
popular
popularly
prole
public
rabble
ruck
the common manidiom
the man/woman in the streetidiom

You can also find related words, phrases, and synonyms in the topics:

Plain and ordinary