释义 |
chief marketing officer noun[ C ] (alsoChief Marketing Officer)uk /ˌtʃiːf ˈmɑː.kɪ.tɪŋ ˌɒf.ɪ.sər/ us /ˌtʃiːfˈ mɑːr.kɪ.t̬ɪŋ ˌɑː.fɪ.sɚ/(abbreviationCMO) the person in an organization who has the most important position with responsibility for the organization's marketing(= advertising and selling its products or services): 营销总监,首席营销官 He is chief marketing officer at a US-based company that designs trading software for Wall Street banks.他是一家为华尔街银行设计交易软件的美国公司的首席营销官。 Samsung India has appointed a new Chief Marketing Officer.三星印度分公司任命了新的营销总监。 The typical chief marketing officer of a US corporation now lasts less than two years in the job, he says. She arrived eighteen months ago at the company as chief marketing officer, but did not introduce her first ad campaign until April of this year. These days, chief marketing officers and the people who work for them are under increased pressure to make marketing more of a quantifiable science than a mysterious art. These innovations have all been introduced with an eye to fulfilling customers' future needs, chief marketing officer Kendall Collins said. It is the job of the chief marketing officer (CMO) to keep the company on a growth path. SMART Vocabulary: related words and phrases Bosses & managers administration anti-management branch manager C-suite CAO comptroller coo coordinator crew chief curator industrialist layer line manager majordomo management silent partner slave driver sleeping partner subdirector submanager |