trademark
Trademarks and trade dress are ways of helping to identify a brand.
We have occasionally licensed elements of our distinctive trademarks, trade dress, and similar proprietary rights to third parties.
The trade dress of a retailer’s brand is often the combination of several elements that build up its distinctive identity.
The more distinctive the trade dress, the more successful the brand is likely to be in terms of consumer identification.
SMART Vocabulary: related words and phrases Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
off-brand
on-brand
opinion mining
overexpose
tout
unadvertised
unbilled
unbranded
unmarketable
You can also find related words, phrases, and synonyms in the topics:
Products & producers