shamelessness

shameless | American Dictionary

shameless
adjective
us/ˈʃeɪm·ləs/
being something you should be ashamed of:
It was a shameless display of cowardice.
Shameless also means done without worrying about whether your actions are right or wrong:
When the senator wanted something from a colleague, he first resorted to shameless flattery.
shameless manipulation of the press

shamelessly

adverbus/ˈʃeɪm·ləs·li/