| 释义 |
run of book
adjective
MARKETING (alsorun-of-book)ukus(abbreviationROB)
used to describe advertising space in a magazine, newspaper, etc. bought at a rate that does not allow the business buying the space to choose a particular place for their advertisement:
An advertiser decided to turn two run of book pages into an insert.
Could you provide me with the gross rate for a run-of-book ad?
run-of-book
adverb
The offer includes one full page four-color ad to be placed run-of-book.
Examples of run of book
run of book
They are exactly like the discourse of intelligent and accomplished men, and therefore very much unlike the ordinary runofbook-reported talk.
From Project Gutenberg
Therefore, we do not require an economist or a mathematician to tell us that smaller runs of books are uneconomic.
From the
Hansard archive
Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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